Nissan's NISMO Defines Driving Excellence
September 24, 2020
You might have seen or heard of the term NISMO
but what is NISMO exactly? NISMO means NISsan MOtorsport, and it's what you get when you combine select Nissan vehicles with high-performance technology, special NISMO parts, performance enhancements, and design upgrades.*
For automotive enthusiasts, however, NISMO translates to "excellence."
Since the NISMO brand of vehicles debuted in 1988, it's distinguished itself with a singular driving experience and striking visuals. The result is a rabid fan base that lauds the performance and styling of models such as the GT-R and 370Z Coupe.
NISMO on the Track
NISMO's following is understandable. Motorsports is one of the fastest-growing spectator sports in the U.S., with events attracting more than 15 million people per year.
NISMO-branded vehicles empower non-professional drivers to take command of the closest thing to a race car they're likely to find on this side of the professional racing circuit.**
And Nissan knows sports: NISMO cars have participated in racing events around the world. See where the NISMO team raced in 2020!**
Developing NISMO Differentiation
It likely isn't possible to participate in some of the world's most grueling racing competitions without developing notable advancements to components such as the engine and suspension. And developing advancements is precisely what Nissan engineers do. NISMO vehicles are the proof, with mechanical and chassis designs that differentiate it in the market.
Take NISMO power, for example. It's estimated that the average car's motor strength comes in at approximately 120 horsepower. The 2020 GT-R NISMO commands five times as much ‐ 600 horsepower to be exact ‐ with a driver's seat inspired by one-off motorsport cockpits and wrapped in race track-inspired accents in all trim levels.
The NISMO Driving Experience
However, NISMO vehicles represent more than the pursuit of raw power. Nissan engineers and development drivers strive for total balance management, teaming an unparalleled engine with handling, braking, and aerodynamics that significantly elevate any road or track experience.
Producing high-performance race-specification cars, components, and NISMO accessories* requires dedication and passion in amounts equaled only by NISMO's fan base.
Open-road aficionados may be hard-pressed to find a better travel partner than a NISMO! And for more discerning drivers with an eye on local track day schedules, many agree that NISMO is one of the best partners when it comes to the dedicated, assertive driving that a closed course allows.
On those days ‐ and most others ‐ it's NISMO or nothing.
More on NISMO
Looking for more? Check out NISMO Performance to learn more about the history of NISMO and NISMO road cars!